• Appropriate and compelling graphic elements optimized for site responsiveness (downloadspeed) and consistent with existing brand imagery.
  
  
• A home page designed to engage with visitors, introduce and promote the brand and sales proposition or content and offer clear pathways to deeper site content.
  
  
• Search engine optimal design and content.
  
  
• Browser specific Cascading Style Sheets (CSS) and Server-Side Include files to provide consistency throughout the site and allow for easier site maintenance.
  
  
• Required legal content (copyright notices, privacy and legal policy notices etc).
  
  
• Data security for clients' and their customers' information.

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